Sun buys Java compiler technology based upon Self!!!

Thu Feb 20 18:49:28 UTC 1997

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>  It's a peculiarity
> of large companies that they often seem more able to recognize good
> technology when they have to buy it than when they develop it in-house.  :-)
> 

Yes, people often complain of the "not invented here" syndrome in which
outside projects are judged as worthless.

Just as powerful though is the "invented here" syndrome -- judging local
projects as worthless.  (I made this name up, but others have noticed
it. For a biblical reference, recall "A prophet is not recognized in his
own country.")

I believe the two effects do exist simultaneously. But this is not
conflicting, as they have different ranges. (i.e.: what you mean by
"here" is different in the two cases).

The NIH syndrome has to do largely with personal acceptance of an idea (
"I did not build it so it is hard for me to understand/trust it.") The
IH syndrome is more mysterious and has a range of "one's own country." I
am often subconsciously surprised, when meeting a well-known individual
for the first time, to find that he or she eats, drinks, burps, and
occasionally says something dumb just like I do. In the invented here
syndrome we devalue things made by people we model as creatures of the
flesh, while we values things made by those we model as, say, abstract
authors of journal articles.

ProjectValue  =  NIH * eToThe( - x/10 )  +  IH * ( 1 - eToThe( - x/100 ) ).

    x = distance in meters from you.
    NIH =  0.5 to 1.0
    IH  =  0.5 to 1.0 

(See the attached GIFF for a graph. (Yes, those are Self morphs))

The first term values projects closer than about 10 meters (within one's
own day-to-day working group).

The second term values projects farther than 100 meters. (Beyond one's
own company - people you rarely see in the flesh)

The resulting curve has a dip near r=10. For large companies the 100
meter range is more like 1000, but even then the minimum only moves out
to about 20 meters.

So the bottom line is the two phenomena combine to give one effect. The
"invented by a regular guy but I don't understand it" syndrome. Minimum
at 10 to 20 meters.

IBARGBIDUI

I believe Self suffers in Sun from IBARGBIDUI.

I am amazed you read this far! Probably because I am physically far away
from you.

	--Randy

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